Shanghai Biaozhun Hailing Sewing Machinery Co., Ltd. (former Shanghai Huigong No. 3 Sewing Machine Factory) is a medium-scale joint venture, specialized in producing and selling “HIGHLEAD” brand sewing machines. The enterprise is located in National-level Shanghai Songjiang Economic & Technological Development Zone with an aera of 22,500 square meters and 180 staff.

Since Shanghai Biaozhun Hailing Sewing Machinery Co., LTD started to cooperate with Mitsubishi Electric Corp. Japan in December 1993, now in the field of quality standard, product development and factory work, the enterprise has successfully adopted the Japanese modern management system. Over thirty-six series and more than 300 different models of industrial sewing machines have reached, some are approaching, the international advanced level, and have been sold in over sixty countries and regions, and it will further open up the international market.

The enterprise relies on efficient management and keeps seeking the best product quality. The enterprise actively participates in the international and domestic market competition and will serve all the clients wholeheartedly.

The enterprise has achieved the certification of registration for quality system ISO9001:2015. The “HIGHLEAD” brand high speed lockstitch sewing machine is titled as “Recommended Product” by Sewing Machine Association of China. In 1999, it achieved certification of CE registration of Europe and in running all the years since 2000 “HIGHLEAD” brand products have been titled as “Shanghai Well-known Products” In 2001 the factory was assessed as “Shanghai New Hi-tech Enterprise” From 2002 “HIGHLEAD” brand has been titled as “Shanghai Notable Brand”. From 2010 “HIGHLEAD” brand has been titled as “China Well-known Trademark”.

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